Work that is most invisible is sometimes the most indispensable. Mr Kevin Thio believes design fulfills more than aesthetic needs - it has the power to inspire change towards a better world. For 23 years and counting, he has helmed Yellow Octopus, a space where regardless of experience, creatives are loved and their potential is celebrated. To Kevin, design is about people, as it is craft. With his team, he continually seeks to protect a culture of joy and spontaneity that is contagious and permeates any apathy. This all stems from the belief that there is value in making the everyday more meaningful. Kevin’s contributions to the Singapore and regional design scene include speaking to aspiring designers at tertiary institutions and conferences and sitting on the judging panels of several design competitions. Yellow Octopus has also garnered local and international accolades including Best of Show at the HOW International Design Awards 2012, a Red Dot Brands and Communication Design Award in 2012 and 2020.